I spent my lazy Saturday night studying Mandarin while the SAMA’s were presented on SABC1. I didn’t get much too study though, because I was soon turned into a sponge to soak up the “real” South African Music Industry. Here I was thinking I “knew” the industry and its artists, but boy was I surprised.
I keep forgetting that I’m a minority in this country and my general market or music knowledge of South African music only stretches to rock and alternative music. A brilliant example of the shock I experienced was with the Best English Pop Album. I only knew about Jody, last year’s Idols winner. The rest was totally unknown: and yes, that’s the “POP” album, the one’s everyone’s supposed know about and despise in public and guiltily listen to in private.
The presenter, who did a great job, Trevor Noah, spoke in an African language that I didn’t know of, and I strangely felt disconnected from my own country. The crowd were laughing their asses off, and I was just bluntly staring at the screen, perhaps hoping to catch a glimpse of physical comedy so I can join in on the laughs.
I’m very much happy that Foto na Dans won Best Alternative Album: Afrikaans, Zebra and Giraffe won Best Rock Album: English and Goldfish won Best Dance Album as well as Best Producer. I was hoping for Goldfish to bag more awards though, especially Best Album of the Year.
Despite my sheer shock at the vast music industry that I’ve never even heard of, also made me excited. I really like music and I’m definitely going to go through those nominee lists now and try to listen to most of them. This country is diverse in its music, but I’ve only even began to scratch the surface. I feel like a kid in a candy store.





